So, after last week’s surprise relaunch of #MTOS, I kind of got the bug for it. Whilst only a smallish turnout, a few folk picked up on the new activity half way through, or toward the end, and the word is now out that #MTOS is back! Kind of puts the pressure on a bit, and in the absence of other folk submitting, I felt a kind of duty to keep going….
…oh, who am I kidding? I loved arranging it, and was already ready to run another one! It’s given me a bit of an incentive to write, and spark some life not only to Sunday evenings on Twitter, but this site too. So, without further ado, I present Week 2 of the rebooted #MTOS.
Why trailers, posters and publicity?
As some of you know, I have worked within the cinema industry for a decade and a half now, and so marketing of a film is a big focus for me. Trailers, posters, standees, special screenings, and so on are key to getting right to maximise business. Now I am fully aware that these subjects have been covered on #MTOS before (Movie Trailers back in January 2013 by Ross Miller, and Posters back in May 2013 by Raghav), and damn good weeks they were too. So, I didn’t want to simply copy them, but (and this ties in with the Reboot/Remake theme last week) I wanted to put a few nods to those originals, whilst presenting something slightly different.
So, here we have ten questions covering trailers, posters, and general film publicity which should hopefully spark some fun discussion, and sharing of best and worst examples of each.
The questions will go on Sunday 1st July 2018 from 8pm BST, with one question every ten minutes. Look for the #MTOS to follow it (or follow @filmfileuk directly), and remember to tag your answers with #MTOS so everyone can see and discuss.
See you there, folks….And now (so you can prepare) the questions…
Q1: Let’s start with trailers shall we. What are your general thoughts on trailers? Are they needed? Do we need so many? Do they work? Do you prefer to not see them, and go into a film without any advance knowledge? #MTOS
Q2: In the recent past trailers such as Predators and Paranormal Activity 3 have misled audiences by including alternate scenes. Deadpool 2 recently did the same. Some folk hated the ‘switch’, but would you prefer trailers to truthful, or surprise you? #MTOS
Q3: Has there been a time when a trailer has put you off a film, only to find later that you actually would have enjoyed the film? #MTOS
Nitrates are the medicines that are prescribed for people with systemic diseases such as severe buy cheap viagra malnutrition, ovarian function are easily affected, thus causing female infertility. Read this and find out viagra price online amerikabulteni.com about these security measures before you make an online prescription purchase. You can do workout for at least 30 minutes on most days of a buying levitra week. You can also buy viagra mastercard españa Kamagra online through internet-based retailers.Q4: Foreign language trailers are usually cunning in the way they avoid showing scenes of dialogue. Should they be upfront about it, or do you think this sly trick is a good one? #MTOS
Q5: Posters – let’s have fun with images. What are some great examples of posters? What characteristics do you find generally make for a good poster? #MTOS
Q6: On the flip side, the old trend for airbrushing has become the new trend for phtoshopping, leading to some hilarious poster atrocities. What are the worst movie poster photoshop fails that you know of? #MTOS
Q7: Many times posters aren’t just about the image, but also the tagline. What examples stand out as great taglines from posters over the years? Any taglines that totally missed the mark? #MTOS
Q8: We all had posters on our wall during our teen and student years. How many of you still collect movie posters and display them? How many just collect them and keep stored? What’s the pride of your collection? #MTOS
Q9: General marketing: Special advance fan or press screenings have become a thing, with comic book films having them weeks before the general release, garnering ‘positive early word’ on the film. Should we pay attention to these, or are they just another manipulation of the marketing? #MTOS
Q10: Finally, is there any name that crops up in a film’s promotion that makes you immediately roll your eyes and avoid it? Or is there a name that guarantees you seek the film out, even if that person only had a production credit and no direct involvement? #MTOS
If you would like to submit a series of questions for an #MTOS week, let me know via @filmfileuk on Twitter, and I would be happy to discuss it – after all, #MTOS belongs to us all, and we need to keep it going.
